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Campbell’s Soup Cans

Museum of Modern Art, NY, New York

Partial gift of Irving Blum. Additional funding provided
by Nelson A. Rockefeller Bequest. Gift of Mr. and Mrs.
William Burden, Abby Aldrich Rockefeller Fund, et al.

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Guidance to Describe:

1. Read Docent’s responses.     2. Look closely. Go back & forth.     3. Describe what you see.

People:

Lacking.

Place:

A wall on the Museum of Modern Art, in New York City.

Objects & Things:

Framed images of 32 Campbell’s soup cans hang on a wall. Canvases are predominantly painted red and white. The word Campbell’s is written in white, italic script. The medallion is bronze-tone. The word soup is emphasized. Top and bottom of the cans are shiny metal. Every soup is clearly labeled. From left to right: 1st row: Clam Chowder, Chicken Noodle, Cream of Vegetable, Onion, Green Pea, Scotch Broth, Vegetable, Onion, Green Pea, Scotch Broth, Vegetable, and Split Pea. 2nd row: Vegetable Beef, Bean with Bacon, Cheddar Cheese, Beef, Cream of Asparagus, Old-fashioned Tomato Rice, Cream of celery, Black Bean. 3rd row: Turkey Noodle, Beef Broth, Chicken Gumbo, Turkey Vegetable, Chili Beef, Vegetable Bean, Cream of Chicken, Cream of Mushroom. 4th row: Pepper Pot, Chicken with Rice, Consommé Beef, Tomato, Minestrone, Chicken Vegetable, Vegetarian Vegetable, Beef Noodle.

Guidance to Interpret & Conclude:

1. Read Docent’s responses.     2. Use accredited sources.     3. Ignite your imagination.

Interpret:

When Julia Warhol moves into Andy’s New York City apartment, her presence reminds him of the soup and sandwich he enjoys on his lunch break from school. Soon after, Warhol obtains a list of labels from the Campbell’s Soup Company and he merges them with his graphic arts background. The Campbell’s font is delightful because it looks like handwritten recipes passed down by mid-20th century homemakers. Brush poised; he begins to paint the lowbrow art people quickly embrace. All of this coincides with the new theory that a country that consumes goods is better off economically.

Conclude:

Warhol relates easily to the spirit of Postmodernism and Consumerism. His Silk Screen paintings, of Marilyn Monroe, precede an ad he places, in 1968, in The Village Voice the nation's first alternative weekly newspaper, covering the counter-culture. He says, “I’ll endorse with my name, any of the following: clothing, AC-DC, cigarettes, small tapes, sound equipment, ROCK 'N' ROLL RECORDS, anything, film and film equipment, Food, Helium, Whips, MONEY!! love and kisses ANDY WARHOL. Eldorado 5-9941." Today, the Warhol Foundation generously supports the arts worldwide.

Go back to Era & Artist, Painting, History & Culture. Contact me for help.

SOURCES
OVERVIEW

VISUAL ARTS ENCYCLOPEDIA – Postmodernist art. Web.

ARTIST, PAINTING, HISTORY & CULTURE Andy Warhol

“About Andy.” The Warhol: Museum. Web, 11 November. 2012. Photo: Unidentified source.

Campbell’s Soup Cans

Museum of Modern Art, NY (1962) Synthetic polymer paint on canvas. Credits: Partial gift of Irving Blum. Additional funding provided by Nelson A. Rockefeller Bequest, gift of Mr. and Mrs. William A. Burden, Abby Aldrich Rockefeller Fund, gift of Nina and Gordon Bunshaft in honor of Henry Moore, Lillie P, Bliss Bequest, Philip Johnson Fund, Frances R. Keech Bequest, gift of Mrs. Bliss Parkinson, and Florence B. Wesley Bequest (all by exchange) Web. ©2016 Andy Warhol Foundation/ARS, NY/ TM Licensed by Campbell’s Soup Co. All rights reserved. Web. “Andy Warhol Shopping for Campbell’s Soup.” Web. You Tube. “Andy Warhol Documentary 1/8/” Web. ART ENCYCLOPEDIA Warhol, Andy, 2013. “History of art/pop art.” Web. Photo: The Modern Museum of Art, NY. Web. The Warhol: Museum. Refer to P.5.1. Web.

The New York Times, 20 years on, the branding of Warhol - Culture - International Herald Tribune. By Ruth La Ferla , Oct. 27, 2006. Web

Postmodern era, Pop Art movement

“Pop Art Movement.” ART ENCYCLOPEDIA 2013. Visual Arts Cork. See P.5.2. Web. The Warhol: “Andy Warhol THANK Pop-Art. Visual Arts Encyclopedia. Web.

ESSENTIAL TOPIC Subject Matter: Contemporary, Still Life

Article, “Still life at the check-out,” Martin Gayford. Telegraph.co.uk. Web.

Guidance to Analyze:

1. Read Docent’s responses.     2. Look closely. Go back & forth.     3. Consider Implied Form.

Color:

The reflection of light on an object, or surface produces color. The brighter, the more color you see. Of the Primary Colors: red, yellow, and blue, red is known as the “power” color because you recognize it first, on a grocery store Shelf, and everywhere else. See the six-sided "Basic Color Wheel" in View Essential Topic.

Line:

A Line is the path of a moving point; it can curve and be any length or width. When lines connect, they create 2-dimensional, geometric, or biomorphic shapes, resembling a living organism. There are so many, you will lose count.

Implied Form:

Soup cans appear to hold soup. Each one suggests a column having roundness/ volume. The circular rim, top and bottom, imply solid form. Black outlining and shadows add to the illusion. Unlike a 3-dimensional sculpture that you can walk around - a painting is 2-dimensional, and as flat as the wall. THINK – TRICKERY.

Guidance to Analyze:

1. Read Docent’s responses.     2. Look closely. Go back & forth.     You may see things differently.

Contrast:

Extremes of light and dark draw your attention to the image. The background color on the upper half of the soup can is red. It contrasts with the lower half, painted white.

Direction/ Movement:

Do your eyes move from one can to the next? Are you tempted to try one - or are you just looking for your favorite soup? The only thing that distinguishes one label from another is the name of the soup.

Variation:

Even though the paintings have a sameness to them, multiple changes in their elements create variety. Consider how the size and style of each font varies to create an eye-catching, decorative design.

Guidance to Analyze:

1. Read Docent’s responses.     2. Look closely. Go back & forth.     3. Perspective is an artful illusion.

No.

Flat Perspective:

The entire Picture Plane (flat surface) is painted with the same clarity. There is no illusion of depth. Foreground, Middle ground, and Background are lacking.

Guidance to Analyze:

1. Read Docent’s responses.      2. Look closely. Go back & forth.     3. Consider Still Life.

Contemporary Still Life:

Andy Warhol advances traditional Still Life painting further than anyone can possibly have reimagined. The artist brings the quality of being new and different in a good and appealing way to a receptive, mainstream audience.

Guidance to Analyze:

1. Read Docent’s responses.     2. Look closely. Go back & forth.     3. Consider Characteristics.

Era:

Postmodern. The Age of Postmodernist Art. (1970 – present)

Movement:

Pop Art Movement. American. (1955 – 1970)

Characteristics of Style:

Commercial items. Product labels. Silkscreen portraits. Advertisements. Amusing, new forms of expression become acceptable.